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In Sight--Extrasensory Perception in Product Development

By: Rachel Chapman, Cosmetics & Toiletries
Posted: March 31, 2006, from the April 2006 issue of Cosmetics & Toiletries.
Through his experience of working with consumers, Avery N. Gilbert, president of Synesthetics Inc., has discovered that the challenge is not so much discovering what consumers want as interpreting what they think they want.