Determining Korean Consumers’ Degree of Exposure to Lipstick and Face Creams

By: Kwangsuk Joo, Ongsoo Kim, Heonsik Kim and Jeungyeun, Yoon Hyechon College; and Jeongrim Ahn, Junkee Jang and Jaeun Song, Cosmetic Association

Posted: November 6, 2012

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In the second step, study subjects were recruited through the home page of the Korean Cosmetic Association website, http://kcia.or.kr, for the targeted consumer group. The women recruited were given specific products as their exclusive lipstick and/or face cream during the two weeks and asked not to share products with others. The subjects recorded frequency of product use daily in a diary provided to them. To gain precise exposure data, subjects were instructed to use the products as they normally would.

Lipstick and face cream: The generally available HERA Shine Holica lipstick and Iope Moisture Lasting face creamb were supplied to the study subjects. In the case of lipstick, the study subjects chose their preferred color from No. 106 (peach pink), No. 117 (shine red), No. 136 (shea brown) and No. 125 (syabe orange). A single face cream was used.

Data collection: After two weeks of use, the subjects returned the test products and their reports. The reports were checked for accuracy and completeness and the data was linked to the pre- and post-weight measurement data. Pre and post weighing was conducted for all test products using a scalec measuring to milligram sensitivity.