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New in In vivo (page 1 of 6)
May 31, 2013 | 11:42 AM CDT
By: Rachel Grabenhofer, Cosmetics & Toiletries…
Thinking about products, consumer happiness is an outcome of consumer perception. And as the industry knows, consumer perception is crucial to product success. It’s the difference between skepticism and trust, like and dislike, and, ultimately, the sale or no sale
May 31, 2013 | 11:38 AM CDT
By: Madelyn Bekker, PhD; Nicolaas Rossouw Louw; an…
Differing amounts of Fischer-Tropsch (FT) wax were used in petroleum jelly and final cosmetic emulsions to evaluate moisturizing effects in skin. FT wax was shown to perform as well or better than traditional mineral-derived products.
May 31, 2013 | 11:36 AM CDT
Comparison of Age Determination by Three Evaluation Methods: Self-assessment, Expert Grader and Naïve Grader
By: Rosanna Mootoo, Nima Gohil, Cristina Stroever…
This exploratory study investigates how consumers perceive age, using objective and subjective approaches. Results of this study suggest that when a subjective approach is implemented for age determination, subjects affix their emotions to the evaluation. The reverse logic was applicable for the expert and naïve grader methods, as grader results appeared more neutral than the self-assessment.
May 31, 2013 | 11:34 AM CDT
By: Chris McLeod, HPCI Media
Although this author cannot deny that moisturization capabilities can provide relief for those who suffer from flaky, itching or irritated and dry skin, it would be careless not to acknowledge the marketing-based beguilement within this moisturization sector.
May 06, 2013 | 01:10 PM CDT
By: Trefor Evans, PhD, TA Evans LLC
It should perhaps go without saying that consumer products are sold using consumer language. Market researchers and consumer scientists spend a great deal of time studying their target audience and learning this vocabulary, which subsequently allows the recounting of product benefits in the same terminology.
Mar 05, 2013 | 12:38 PM CST
By: Rachel Grabenhofer, Cosmetics & Toiletries mag…
While our path may appear to veer far from water, its status as the universal solvent will bring us back to the source.
Mar 05, 2013 | 11:49 AM CST
By: S. Miksa, D. Lutz and J. Ongenaed, HelioScreen…
This work evaluates the impact of a plasma treatment on test substrates to modify their surface energy, to more closely correlate in vitro SPF measurements with in vivo measurements—without chemically altering the test products. The authors chose the level of plasma modification to use on a substrate based on in vivo values; they explain how to choose it regarding specific formulas in a further paper.
Jan 04, 2013 | 12:43 PM CST
By: Rosanna Mootoo, Stephanie Basile, Cristina St…
There are varying definitions, associations and overall impressions of fine lines and wrinkles among different consumer segments. The findings of this study offer invaluable insight into consumers’ opinions, and by qualitative in-depth interviews, they provide a well-defined vernacular for aging descriptors. This language is critical for developmental research, consumer evaluation and marketing within the cosmetic industry.
Jan 03, 2013 | 03:37 PM CST
Shiseido has developed a method to assess the skin permeation of cosmetic ingredients using a novel spectrometry technology.
Nov 06, 2012 | 12:12 PM CST
By: Kwangsuk Joo, Ongsoo Kim, Heonsik Kim and Jeu…
This study describes methods used in a Korean study to calculate consumer exposure to lipstick and face creams. The average amount applied daily was estimated and compared with data collected by weighing containers before and after use. The data collected was 1.8 to 1.6 times greater than the estimate, so although the survey represented real use patterns, the actual data was more accurate.