Comparison of Age Determination by Three Evaluation Methods: Self-assessment, Expert Grader and Naïve Grader
Jun 1, 2013
This exploratory study investigates how consumers perceive age, using objective and subjective approaches. Results of this study suggest that when a subjective approach is implemented for age determination, subjects affix their emotions to the evaluation. The reverse logic was applicable for the expert and naïve grader methods, as grader results appeared more neutral than the self-assessment.