VIDEO: P&G Scientists on Claims Substantiation in Anti-dandruff Care
May 10, 2016 | Contact Author | By: Rachel Grabenhofer, Cosmetics & Toiletries
hair | P&G | dandruff | flakes | shampoo
Abstract: Head & Shoulders recruits an army to prove the benefits its brand delivers to consumers. Hear more in this video.
Hair care scientists scratched their heads for some time before they could put their fingers on the primary causes of dandruff. Now, with the flakes brushed away, they are seeing the scalp in a new light—which is bringing new insight on factors affecting hair’s condition, as well as new capabilities to match shifting consumer expectations. Two Procter & Gamble scientists, James Schwartz, Ph.D., and Rolanda Wilkerson, Ph.D., both with the Head & Shoulders brand, explain how in this exclusive five-part interview. (See Video 2)
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