In Sight: Color Cosmetics On the Move

By: Katie Schaefer, Cosmetics & Toiletries

Posted: September 4, 2007, from the September 2007 issue of Cosmetics & Toiletries.

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The company also tested the technology with five different brands of cosmetics and reported the technology gave the same results as if the consumer had seen a makeup artist.

Future Uses
The technology can be tailored to other arenas of personal care, according to Bhatti. Within color cosmetics, it can choose lipstick or eye shadow based on skin color. It can also be tailored to choose an appropriate hair color. The company is also looking into applications in fashion and home decorating.

“If people have an oddly colored item in their house, [HP] could match that color and then involve decorating experts to recommend wall colors or other furniture for that space,” added Bhatti. In fashion, the technology could be used to recommend clothing based on skin tone. Either way, the company feels as though there are many possibilities for the technology and hopes to make future announcements in regards to other uses.