In Sight: Formulating For Fido

By: Katie Schaefer, Cosmetics & Toiletries

Posted: August 1, 2007, from the August 2007 issue of Cosmetics & Toiletries.

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As mentioned, the trend for naturals also has taken a hold of the pet care industry. “The people who want to use natural products on themselves generally want to use natural products on their pets,” said De Vos.

Inspiration
Much like personal care formulators drawing product ideas from dermatology, pet care formulators collect product ideas from the veterinary industry.

“We come up with our ideas from experience and research,” said De Vos. “We are heavily involved in the veterinary industry; it is able to inform us of different issues in pet grooming because of hands-on experience,” added De Vos.

The dog care industry also collects ideas from the personal care industry, always asking themselves if they can find benefit for dogs in personal care ingredients.

The Big Differences
Although there are similar ingredients formulated in both dog care products and personal care products, the level of ingredients formulated into the two industries differs.