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Phytonutrient: The New Word for Natural?
Posted: February 13, 2007
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Companies need to increase investments in R&D to prove the efficacy of these products to regulatory authorities to gain approval. This will be a time-consuming and costly process that could slow the growth of the market but will benefit companies in the long-run. Clinical studies supporting the health claims of products, in addition to demonstrating their efficacy, will also help to raise the current level of consumer awareness about the health benefits of these products.