Coty Inc. and SnapNow have partnered to integrate hyperlinks between the physical and the virtual world. This September, Coty Inc. will launch the Harajuku Lovers Fragrance collection. As part of this campaign, Coty will utilize SnapNow’s capabilities to make the Harajuku Lovers fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virtual world.
Using a mobile camera phone with internet access, SnapNow allows users to take a picture of virtually any image and then send the image via text or email to SnapNow for more information. The national Harajuku Lovers Fragrance advertising will feature a callout to text or email firstname.lastname@example.org for free ringtones, samples, and information on the Harajuku Lovers Fragrance collection. For more information, visit www.snapnow.com/corp/index.html.