Tooth Whitening Without Sensitization

Nov 1, 2009 | Contact Author | By: Katie Schaefer, Cosmetics & Toiletries magazine
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Title: Tooth Whitening Without Sensitization
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Abstract: Teeth whiteners are available as OTC strips and gels, but consumers seeking more immediate and dramatic effects often visit the dentist for an in-office procedure or take-home solution. In any case, many of these treatments increase tooth sensitivity and damage the gums, according to Raymond Frye, DMD, a cosmetic dentist and owner of Bling Dental. Therefore, he developed a whitening solution based on a combination of carbamide peroxide with a desensitizer.

Market Data

  • In oral care, health concerns are the number one driver of sales.
  • Consumers are also looking to whiten teeth and freshen breath.
  • Products that provide multiple benefits are proving to be the most attractive.
  • Marketers have had success with "product suites," i.e., groupings of products presented as a complete oral care package.
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Antiaging is more than fighting gray hair, wrinkles and age spots; it also includes maintaining skin health, a fit physique and a bright, white smile. Many of these effects can take months to achieve with an artillery of products and a gym; however, white teeth can be achieved in just a few hours.

Teeth whiteners are available as OTC strips and gels, but consumers seeking more immediate and dramatic effects often visit the dentist for an in-office procedure or take-home solution. In any case, many of these treatments increase tooth sensitivity and damage the gums, according to Raymond Frye, DMD, a cosmetic dentist and owner of Bling Dental. Therefore, he developed a whitening solution based on a combination of carbamide peroxide with a desensitizer.

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

This content is adapted from an article in GCI Magazine. The original version can be found here.

 
 

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