Beauty Foods Head West

Posted: June 3, 2008

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A similar synergistic approach is taken by French brand Visoanska. Visoanska Topique + Oral Formule Anti-Âge Extrème (Extreme Antiaging Formula) pairs an antiaging cream with a nutritional supplement in one package. The nutritional component combines skin care staples such as coenzyme Q10 and lutein with natural ingredients such as dried red baobab fiber, cranberry and yerba mate extracts. The cream is said to reduce and retard the visible signs of aging, while the supplements reinforce skin nourishment.

A more sensual approach to skin supplements can be seen in a new brand from France. YESforLOV offers a range of products that are associated with pleasure and the skin, including skin care. The brand’s Libido-Vitamines are designed for men and women to share as an enhancement to intimacy. The dietary supplement is designed to not only act on libidinal energy but also the well-being of the sexual organ tissues. It is formulated with natural extracts of maca, ginseng, damiana, guarana, cinnamon and L-arginine.

-James Pruden, Mintel

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. The Mintel Cosmetic Research Database tracks mass-market and luxury cosmetic innovations in France and the United States. For additional information regarding either Mintel GNPD or Mintel Cosmetic Research, visit www.gnpd.com or call Mintel International at 1-312-932-0600.