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Where Fragrance and Fashion Collide
Posted: December 4, 2007
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In the United States, Inter Parfums will be responsible for product development, formula creation, packaging design and manufacturing while Brooks Brothers will be responsible for marketing, advertising and in-store sales. The first new products to be developed by Inter Parfums are tentatively scheduled for launch in November 2008 at Brooks Brothers retail stores in the United States. International distribution is expected to begin in 2009.
There is an interesting give-and-take when companies align themselves to develop new products jointly. By licensing a technology, one company not only profits monetarily, they share the science so that others can benefit from it—even if it is at a cost. After all, if more minds are using a technology, they can help to develop it, offer new twists on it, or solve the some of the challenges of using it. The industry does seem to benefit from collaboration, which is happening more and more often in cases such as this, with companies playing off of each other's strengths.
-Rachel Chapman, C&T magazine