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In a recent press announcement, Inter Parfums Inc. and Brooks Brothers, one of the oldest clothiers in the United States, announced a joint agreement covering the design, manufacture and supply of personal care products for men and women. The end products are to be sold at Brooks Brothers locations in the United States as well as stores and specialty and department stores outside of the United States, including duty free and other travel-related retailers.
In addition to product development, Inter Parfums will assume responsibility for the production and supply of existing Brooks Brothers fragrance and related personal care products.
Commenting on the new agreement, Jean Madar, chairman of the board and chief executive officer of Inter Parfums, stated in the announcement, “We are extremely honored by this new association with Brooks Brothers. ... Our in-house team of designers will draw upon the Brooks Brothers heritage as they develop classic yet modern personal care products and collections for men and women."
Madar added that this agreement is unique for Inter Parfums in that it expands the company's in the North American specialty retail sector while also enlarging its licensed brand portfolio.”
Claudio Del Vecchio, chairman and chief executive officer of Brooks Brothers noted, “Making personal care products a more important category at our stores is just one of the goals of this agreement. Another is to expand brand awareness in retail outlets other than our own. We believe that innovative, brand-appropriate personal care products ... will also appeal to growing numbers of new and prospective Brooks Brothers customers .”