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Patent Pick: Lashing Out

March 14, 2016 | Contact Author | By: Rachel Grabenhofer, Cosmetics & Toiletries
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Keywords: removable | gel | L'Oréal | keratin | waterproof

Abstract: For those of us who've ever peeled and picked off waterproof mascara, this gel-based invention from L'Oréal brings hope by "lashing out" against such waxy, shellacked residues.

For those of us who've ever peeled and picked off waterproof mascara, this gel-based invention from L'Oréal brings hope by "lashing out" against such waxy, shellacked residues.

Removable, gel-type eyelash cosmetic composition
WIPO Patent Application WO/2016/030840
Publication date: March 3, 2016
Assignee: L'Oréal

According to this patent application, there is a market need for cosmetics that have staying power to make up the eyelashes, yet that also are easily removed. These inventors have discovered a particular architecture, in terms of Galenical formulation, that can satisfy this expectation.

The described composition includes: at least one aqueous phase gelled with at least one synthetic polymeric hydrophilic gelling agent; and at least one oily phase comprising a volatile oil and gelled with at least one lipophilic gelling agent.

These phases form a macroscopically homogeneous mixture comprising less than 10% w/w of nonvolatile oil(s), 10% to 70% w/w volatile oil(s), and water at 15% w/w or less.