Patent Picks—Ethnic Hair and Skin Research, Product Development

By: Rachel Grabenhofer

Posted: September 8, 2010

page 5 of 5

Method, system and computer program product for providing cosmetic application instructions using arc lines
US Patent Application 20100142755
Publication date: June 10, 2010
Assignee: Perfect Shape Cosmetics

According to this patent, many individuals do not know how to produce their optimal facial look. The "Perfect Shape" Makeover Process is designed to empower individuals to achieve this transformation. This system instructs the client how to use makeup to reshape each of his or her facial features to optimize their natural appearance. While various parameters are described, race and ethnic challenges that makeup can reportedly solve include when an individual's nose looks too small or large, or if their lips appear too thin or thick. According to the invention, individuals with very fair skin or flat appearing faces may need more detailed instructions on how to create sculpted features whereas others may need individualized steps to minimize overly prominent lips and noses, as well as different shades of highlights.