Formulators and Marketers: Working Better Together

Dec 1, 2008 | Contact Author | By: Nancy Trent, Trent & Co.
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Title: Formulators and Marketers: Working Better Together
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Nancy Trent is owner and founder of Trent & Company, Inc., a global marketing communications firm that specializes in publicity for beauty and health products. One of her first positions in journalism was working for an engineering trade publication, where her primary role was to liaise between the technicians and the marketing department. That experience led to the company she founded, and to the topic she chose as guest columnist for this month’s “Bench & Beyond.”

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