Consumer Perception of Fine Lines and Wrinkles: Qualitative Assessment

The ways in which consumers individually identify their skin are invaluable to product development. In particular, consumer perception toward aging descriptors is of paramount importance to the category of anti-aging skin care. Within this segment, there appears to be a trend for pairing specific aging descriptors with consumers of a certain age, especially where marketing is concerned. The older consumer is associated with formulas to address deep wrinkles, whereas the younger consumer is associated with minimizing fine lines and more general types of skin maintenance.1-4

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