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VIDEO: Lesson Learned: Consumer Sensibilities are Crucial in R&D – Gallagher

January 11, 2016 | Contact Author | By: Rachel Grabenhofer
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Croda’s Kevin Gallagher on consumer sensitivity.

Keywords: Kevin | Gallagher | retirement | lesson | learned | consumer | concerns | lab | marketing

Abstract: In a recent exclusive interview with C&T, Kevin Gallagher, Croda’s retiring president of personal care/actives, revealed how being sensitive to consumer concerns extends beyond the marketing of products all the way into the lab. See what he talked about with C&T’s Rachel Grabenhofer.

In a recent exclusive interview with C&T, Kevin Gallagher, Croda’s retiring president of personal care/actives, revealed how being sensitive to consumer concerns extends beyond the marketing of products all the way into the lab. See what he talked about with C&T’s Rachel Grabenhofer.