EU Commissioner Calls for Improved Speed from Innovation to Product Creation

Posted: July 15, 2009

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Potočnik also mentioned the European Research Council as a possible source of innovation, noting that this new instrument is breaking some of the barriers that existed in Europe and that these activities will change the EU's reality.

A recession is a good opportunity for change, according to Potočnik, who commented in the report that a crisis is the best time to do the things that are needed but could not be done before due to a lack in political will or courage, or interests in other areas.

Potočnik closed by maintaining that the EU should emerge from the recession prepared for future competition in innovation. He suggested considering what type of consumption and what type of innovation could relate to the climate change, energy, future pandemics and so on. Potočnik also believes the environmentally responsible market is a major market of opportunity.

—EurActiv.com