"Free From" Formulations

Posted: March 25, 2008

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In color cosmetics, the “free from” claim focuses on fragrance-free, talc-free and alcohol-free formulas. However preservative- and paraben-free products are starting to appear.

Bare Escentuals bareVitamins Prime Time Eyelid Primer is designed for use with the bareMinerals line of products. This silky eyelid primer’s gentle formula contains antiaging vitamins and is claimed to minimize the risk of potential hazards, having been allergy-, ophthalmologist- and dermatologist-tested. It is free from oil, preservatives and fragrances.

Becca Beach Tint is a cream stain for cheeks and lips suitable for all skin types. Said to be kiss-proof and water-resistant, it dries to a streak-free, non-greasy finish. Each shade is named after its scent, and the latest seasonal addition is peach. The antioxidant-enriched formula features vitamin E and is free from parabens and other preservatives.

Health Couture is the Tarte's new Spring 2008 collection. It features products formulated with t5 Super Fruit Complex, a proprietary blend containing extracts of five active superfruits: antiaging açai, goji berry, maracuja, acerola and redness and wrinkle-reducing pomegranate. The Double Dose Berry Boost & Gloss is formulated with antioxidant vitamin C and shea butter. The cruelty-free product contains natural peppermint fragrance and is free from paraben, preservative, phthalate, and mineral oil. The company is against animal testing and supports the Sambazon's Sustainable Acai Project, a member of the Organic Trade Association and the Fair Trade Federation. The purchase of every Tarte Double Dose Berry Boost Gloss is said to help preserve the Amazon rainforest through forest conservation, improved living conditions and educational opportunities for communities in Brazil.

Recent hair care launches also demonstrate this “free from” trend. However, the ingredients eliminated in this category are slightly different.