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The Balancing Act of Multifunctional Cosmetics

November 26, 2014 | Contact Author | By: Rachel Grabenhofer
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Keywords: BB | CC | skin | hair | cream | material science

Abstract: The success of BB creams is undeniable, and it has launched an alphabet-heavy trend in both skin and hair care. However, what challenge does this pose for formulators? During the C&T Summit, Prithwiraj Maitra, PhD, will discuss the challenges of multifunctional products and their components from a material scientist's perspective.

According to a report by Imogen Matthews, the success of BB creams is undeniable, and it has launched an alphabet-heavy trend, with skin and hair care offering products bearing CC, DD and EE names. Convenience, ease of use, portability and value are some of key attributes these creams use to appeal to consumers. However, what challenge do they pose for formulators?

Given the multitude of chemistries used to provide all these benefits, it can be a real balancing act. Therefore, Prithwiraj Maitra, PhD, will discuss the challenges of multifunctional products and their components from a material scientist's perspective during the Cosmetics & Toiletries (C&T) Summit on June 22, 2015.

Maitra Biography

Prithwiraj Maitra, PhD, is currently Associate Director, Fellow and Global Sun Care Innovation Platform Leader at Johnson & Johnson. He most recently served as product development head of color cosmetics, hair care and cleansing. He has partnered with Marketing to translate concepts into product formulations, to deliver key claims and consumer needs for multiple skin care brands including Johnson’s, Neutrogena, Clean and Clear, Aveeno and RoC. He also has developed methods for claim substantiation and to drive prototype development.

Maitra's expertise includes driving innovation through external collaborations; material science; the structure-function relationship of ingredients and formulations; and optical science, color and appearance of personal care products. Notably, he was the recipient of Avon’s Global R&D Achievement Award in 2007 and 2009, and recipient of the Most Innovative Scientist Award for Neutrogena Cosmetics in 2010.

About C&T Summit

The C&T Summit is an interactive two-day event, designed to spark innovation and inspire the creative utilization of science in cosmetic product development. It will be held June 22 and 23, 2015, at the University of Pennsylvania in Philadelphia. Featuring a high-level technical conference and hands-on, practical application workshops, the C&T Summit provides an experiential learning environment, aiming to transfer knowledge through participation. For more information on the program, sign up for our mailing list or visit Summit.CosmeticsandToiletries.com.