Editor’s Note: The author offers an overview of the current industry and where it might be headed. R&D experts gave interviews (see sidebars) about what areas of growth will be expected in their fields of expertise. The interviews were conducted by C&T staff.
The cosmetic industry includes both the existing, mature markets in the United States, Europe and Japan juxtaposed with cosmetic markets in their infancy such as Latin America, India and China and other Asia-Pacific markets. Suppliers of cosmetic raw materials need to strengthen their presence in these developing markets and maintain a targeted presence in those established markets by providing solutions to the needs of each specific market.
In each of the three largest geographical areas for cosmetics, Europe, the United States and Asia Pacific c,1 more than 80 small- and large-ingredient companies sell to the cosmetic market. These suppliers do not hold leading market shares. The top five suppliers have 4-to-13% of the market share, while most of them carry less than 5%. In Asia, many of them have a share less than 1%. For most of them, their product ranges are not broad enough, but larger companies keep a strong hold on the personal care industry as well as other industrial businesses, granting them technological leveraging. Smaller suppliers tend to follow a niche strategy, such as the numerous European suppliers specialized in actives.
Excerpt Only This is a shortened version or summary of the article that appeared in the Jan. 1, 2005 issue of Cosmetics & Toiletries magazine. If you would like a copy of the complete article, please contact us at firstname.lastname@example.org.