Recent market research demonstrates that consumers often consider moisturizing benefits more important than anti-aging benefits.1 Rawlings and Voegeli have suggested that the tight sensation of dry skin might, in fact, be of greater concern than visible wrinkles; therefore, sensation might be more important than appearance.2 Surveys in Japan, the United States and France have also shown that as much as 40% of the female population perceives itself to have an issue with dry skin, and current moisturizing technologies do not meet the needs of these consumers.3
Corneocare and Comfort Science
Oct 4th, 2013