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Exclusive! Comparatively Speaking: Deep Wrinkles vs. Fine Lines By Tony O'Lenick
Posted: September 8, 2006
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Thus, in order to really see the impact of new antiaging technology, the industry probably should run studies longer, perhaps for 16 weeks. This may in fact be a scientific answer, but in the end, at what point does the consumer stop seeing improvements? And is this when we should stop? At the end of the day, studies need to correlate to “consumer-perceivable results." There is still much to do, but the industry is making progress.