L'Oréal Paris, a division of L'Oréal USA, has initiated a voluntary recall from retail stores in the United States for the L'Oréal Paris Dream Blonde Bleach and Lightening care kit. The product was launched in stores on Jan. 1, 2008.
L'Oréal has pulled the product off of shelves due to an error in the printing of the directions for the use of the bleach. The company discovered the error after one customer complained of the product causing irritation. It, however, reports that the product formula is itself safe.
If the product is used according to the current misprinted directions, complications such as irritation or sensitivity could result. The company, therefore, took the product off the shelves to review the directions. Individuals affected by the product are estimated at only a few hundred.