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Natural, Smatural…What Does it Mean and Do We Want it Defined?
Posted: January 30, 2008
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Are the standards described by BDIH something the personal care industry could build on to create international standards? Does the industry want to? It should in the sense that this would outline what can be labeled as natural and thus clarify the facts behind a label claim to consumers.
Now, if the consumer only understood the reality that natural doesn’t equal safer…
Senior Editor, Cosmetics & Toiletries magazine
- F. Ibarra, PhD, and C.H. Johnson, Natural Preservation from Concepts in Nature, Cosm & Toil 123 3 (Mar 2008) in press