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Is Cosmetic Science Really "Bad"? Part V: Who do you think you are fooling?
By: Johann W. Wiechers, PhD, JW Solutions
Posted: May 7, 2010
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But Tony and Paul cracked the problem of skin moisturization scientifically. We can do the same for the perception of cosmetic science. There is no need to fear that we will no longer sell if we stop fooling ourselves, our colleagues and our consumers. But where do we break that vicious cycle? Where do we moisturize cosmetic science? It should be broken at the beginning of the cycle, which is where we cosmetic scientists are! If we place science before selling and apply peer-review principles to everything we communicate; i.e., stop fooling ourselves and also stop our marketing colleagues or bosses if they want to "beef up the numbers" once again, we might be getting somewhere. Exactly the same situation happened in the financial market. They beefed up the numbers and we all enjoyed the ride until things went wrong; but that should not stop us from trying to break the habit. Of course, it will take us many years but if we do not try, we do not win credibility, appreciation, respect and ultimately money. And of course, we won’t get it right first time.
Just remember that nobody is perfect but that all of us are capable of greater things. The time to start these greater things has arrived. It is up to us to decide who to quote: George Washington, who could not fool all of the people all of the time, and therefore stuck to the truth and built a great nation; or George W. Bush who said, "You can fool some of the people all the time, and those are the ones you want to concentrate on." Which president do you think our descendents will remember 200 years from now? How would you like to be remembered in 200 years' time? Stop fooling yourself. Dare to moisturize your cosmetic science. Let’s again make it something to be proud of. Cosmetic science is only as bad as you and I make it.