Staking a Claim

May 6, 2003 | Contact Author | By: R. Rasmussen
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Title: Staking a Claim
  • Article
The bottom line for any company is to make a profit, and one of the most obvious and visible ways to do this is to claim that their product provides everything the consumer wants.

Excerpt Only This is a shortened version or summary of the article that appeared in the March-03 issue of Cosmetics & Toiletries magazine. The full content is not currently available online.