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NAD Urges Cessation of Botox-like Claims for One Antiwrinkle Product
Posted: August 25, 2009
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The NAD's inquiry was conducted under NAD/CARU/NARB Procedures for the Voluntary Self-Regulation of National Advertising. Details of the initial inquiry, the NAD's decision, and the advertiser's response will be included in the next NAD/CARU Case Report.
This finding and controversy yet again underlines the necessity of putting real science behind the claims on product labels, especially to support the public's opinion of cosmetic science.