Fresh has announced the appointment of Eileen Barker as senior vice president of sales and marketing. Barker will be replace Sylvie Ganter, who spent nearly five years with the company. Barker has nearly 12 years of industry experience, most recently as Midwest regional sales director of Bobbi Brown.
Rachel Hayes has also joined the company as director of marketing. In addition, Kimberly Magee has joined the company as West Coast regional sales director.