Case Named President of Jo Malone/La Mer; Adds New Brands to Bobbi Brown

Jan 10, 2006 | Contact Author | By: Rachel Chapman
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Title: Case Named President of Jo Malone/La Mer; Adds New Brands to Bobbi Brown
  • Article
The Estée Lauder Companies has named Maureen Case president of the company's Jo Malone and La Mer brands, in addition to her current role as president of Bobbi Brown Worldwide. Since 2002, Case has been president of Bobbi Brown, where she has positioned the brand for faster global and regional expansion. According to the company, she was instrumental in identifying additional distribution channels, most recently with the introduction of the first Bobbi Brown counter in China. Case joined the company in 1975 and has held various prominent positions, including finance, travel retailing and global marketing, for many brands within the corporation.