Patrice Louvet has been named vice president of future strategy and growth for global prestige products at Procter & Gamble Co. Louvet currently holds the title of vice president of global hair colorants. As part of the promotion, Louvet will relocate from Stamford, Conn., USA, to Geneva.
Louvet's role has been created by Hartwig Langer, president of global prestige products. Louvet will be succeeded by Alex Sabbag, currently marketing director for Pantene, hair colorants, Herbal Essences and conditioner for Central and Eastern Europe, the Middle East and Africa's hair care global business unit. Sabbag's new title will be general manager of global colorants brand franchise leader. The roles will change in July 2008.