P&G Opens New Innovation Center in Singapore

Mar 31, 2014 | Contact Author | By: Abby Penning
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Title: P&G Opens New Innovation Center in Singapore
P&Gx Singaporex product developmentx innovationx skin carex hair carex
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Keywords: P&G | Singapore | product development | innovation | skin care | hair care

Abstract: The new Singapore Innovation Center at Biopolis will be an international innovation center for P&G’s global hair care, skin care, fragrances, fabric care, home care and health and grooming products.

Procter & Gamble (P&G) announced the opening of its newest research facility, the Singapore Innovation Center at Biopolis.

Housing 254 advanced research laboratories, the Center will be an international innovation center for P&G’s global hair care, skin care, fragrances, fabric care, home care and health and grooming products, combining the latest in technologies with deep consumer insights to drive innovation for consumers across the world.

P&G’s Singapore Innovation Center was inaugurated by Tharman Shanmugaratnam, Singapore Deputy Prime Minister and Minister for Finance; Kirk Wagar, U.S. ambassador to Singapore; Leo Yip, chairman of the Singapore Economic Development Board; Lim Chuan Poh, chairman of the Agency for Science, Technology and Research (A*STAR); and Dr. Loo Choon Yong, chairman of JTC Corporation, together with senior P&G executives.

Speaking at the opening, Kathleen Fish, chief technology officer for P&G, said, “Innovation has always been, and continues to be, our lifeblood. We are inspired every day to deliver innovations that create and redefine product categories. The new Singapore Innovation Center unites P&G’s best-in-class R&D and consumer research capabilities to generate new product formulations, advanced packaging and prototypes—uniquely designed to deliver superior value for consumers in Asia and the rest of the world.”

P&G’s innovation process begins with gaining new insights at the Center’s model consumer home, where scientists engage with consumers to discover unmet needs. Then laboratories conduct advanced biochemical, molecular and genomics research in 18 fields of study for some of P&G’s billion-dollar brands such as Pantene and SK-II.

Fulfilling Asian women’s quest for radiant skin is one of the key focus areas of the Innovation Center’s skin care research. Scientists at the Center are using advanced imaging analysis to discover a scientific basis for radiant, glowing skin. And in another development, all of P&G’s hair conditioner technology for brands including Head & Shoulders and Pantene will be designed at the Singapore Innovation Center. And at the Wella Salon, experts will conduct product testing of hair color products for applications in different markets around the world.

Research and innovation at the Center extends to producing prototypes and packaging innovations to enable quicker testing, reformulation and launch of products for consumers. The Center’s pilot manufacturing plant will produce small batches of products for rapid, small-scale consumer testing, and advanced prototype packaging designs will also be developed using some of the latest commercial, multi-material 3D printers used in the industry.

With the ability to mix a perfume 40 times faster than conventional methods, a fragrance compounding robot at the Center helps scientists accelerate the product development cycle of skin care for leading global fashion brands, as well as the company’s beauty and home care products.

And keeping with P&G’s sustainability goals, the Innovation Center is a zero waste site where waste is reused, recycled or is used for energy recovery instead of being sent directly to landfills. A silver LEED certified and Green Mark building, the Center uses renewable power that is generated within the facility.

The Innovation Center als will leverage P&G’s master research collaboration agreement with A*STAR to combine P&G’s deep consumer understanding with A*STAR’s state-of-the-art expertise in multi-disciplinary sciences and promote knowledge sharing. The agreement is one of P&G’s largest public-sector research partnerships and will accelerate collaborations with Singapore research, medical and educational institutions for five years and generate up to S$60 million in joint funding.

Asia continues to be a key market for P&G, serving more than two billion consumers with a portfolio of 25 brands, including 22 billion-dollar brands. Globally, P&G invests more than $2 billion each year in R&D and more than $350 million in consumer understanding.