INOLEX Awarded for Personal Care Innovation

Jul 2, 2014 | Contact Author | By: Katie Anderson
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Title: INOLEX Awarded for Personal Care Innovation
Emulsensex cationic surfactantx emulsifierx hair conditionerx
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Keywords: Emulsense | cationic surfactant | emulsifier | hair conditioner

Abstract: INOLEX Inc. has been awarded the 2014 Frost & Sullivan Global Personal Care Product Innovation Leadership Award for Emulsense, a natural cationic agent for hair conditioning and skin care.

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INOLEX Inc. has been awarded the 2014 Frost & Sullivan Global Personal Care Product Innovation Leadership Award for Emulsense, a natural cationic agent for hair conditioning and skin care.

Emulsense improves the conditioning features in consumer hair and skin products and has non-GMO, palm-free and biodegradable properties. In addition to being non-toxic, Emulsense is derived only from the alcohol in the Brassica plant and fermentation of an amino acid. Historically, petrochemical products have been used in this capacity and natural replacements have long thought to be less effective and more expensive.

“Driven by its concentrated customer-centric approach to improve the hair care routine of consumers who are seeking renewable ingredients in cosmetic products, INOLEX was proactive to align company business goals with visionary and innovation excellence to fulfill unmet customer needs in the global personal care market,” stated Nandhini Rajagopal, industry analyst at Frost & Sullivan.

“I applaud the cutting-edge, customer-driven focus of our R&D team. Emulsense, as many of our products, proves that performance does not have to be compromised in the natural arena and we are capable of finding alternatives,” added David Plimpton, CEO of INOLEX