Shiseido Co. Ltd. announced its agreement to sell the Zirh men’s skin care and fragrance brand and Corduroy men’s fragrance brand, currently marketed by Zirh International Corp., a wholly owned subsidiary, to a group of private investors led by Brian Robinson, a former Zirh president.
“This sale is a strategic decision that will benefit the loyal customers of the Zirh and Corduroy brands,” said Shuichi Tanaka, chairman and CEO, Shiseido International Corporation and Zirh International Corp. “This will allow us to focus our strengths and invest business resources in the John Varvatos brand and our Shiseido men’s skin care line. Brian Robinson has unique experience in the men’s skincare market as well as an intimate working knowledge of the Zirh brand. This transaction will provide the ZIrh and Corduroy brands with a business structure better suited for their growth and expansion.”
Following the transaction, Zirh International Corp. will be renamed ZIC Corp. and will continue to function as a wholly owned subsidiary of Shiseido, exclusively marketing and selling the John Varvatos brand of men’s skin care and fragrances.