Estée Lauder Acquires Smashbox to Attract Younger Demographic

Posted: May 18, 2010

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The Estée Lauder Companies will collaborate with the Smashbox organization to develop a comprehensive integration plan to transition Smashbox into The Estee Lauder Companies’ family after closing. The acquisition is expected to close in July 2010, subject to certain conditions, including regulatory approval. Terms of the deal were not disclosed. Smashbox will continue operating out of its Los Angeles office. No details have yet been given regarding the Smashbox R&D and product development personnel.