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Origins, a natural brand of Estée Lauder, has announced its plan to reformulate all of its products to be paraben free. It has also created an organic line, Origins Organics, that is USDA certified organic and will launch in October.
According to the company, the organic line is the first prestige collection of skin, body and hair care products to bear the USDA organic seal. The line includes six products that are 95% certified organic and three products that are 70% organic and labeled "Made with Organic Ingredients."
Also, the company revealed that its products are now paraben free. Origin's recent changes are part of the company's effort to benefit the environment. The company also announced it will use only wind power energy in its factories. For more information, visit www.origins.com.