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New Tool for Ingredients Market Intelligence
Posted: August 14, 2007Euromonitor International announced the launch of Passport: Ingredients, a new information system that measures the use of ingredients in consumer products. The research system analyzes and measures volume demand for 400 ingredients across 600 product categories in 80 countries worldwide, providing detailed market intelligence for ingredient manufacturers, suppliers and their customers.
Passport: Ingredients is, according to Euromonitor, a fully integrated market intelligence solution that combines ingredients statistics with Euromonitor International’s latest analysis of the key drivers influencing ingredient demand. The system has been developed by applying actual recipes and formulations of leading brands to existing Euromonitor product volume data. The result is detailed ingredient tonnages by category based on actual consumption. It also analyzes both supply and demand-side issues, from consumer and product trends such as growing health awareness and flavor preferences, to product and technology developments.
“The further away from the consumer in the supply chain, the less information and industry consensus there is,” said John Madden, ingredients manager, Euromonitor International. “Our ingredient clients are looking to us to give detailed insights on how their markets are evolving so they can build strategies for the future. Equally, it can play a valuable role within any company manufacturing and marketing products to the consumer, especially in terms of procurement efficiencies.”
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