Eco-responsibility in Cosmetic Valley

By: Alban Muller and Hervé Sachot

Posted: February 19, 2010

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What does eco-responsibility look like in the future?
Eco-responsibility is the key to our future … Without this approach, we won’t have any future!

Eco-responsibility: A Case Study, by Hervé Sachot, Caudalie:

Why did you sign the Cosmetic Valley charter on eco-responsibility?
We wanted to share ecological attitudes, know-how and experience with our partners. Moreover, it was an opportunity to develop new guidelines, good practices and an accurate “sustainable” framework. We wanted to become a pioneer just as we did in 2006 with our products being entirely paraben-free.

In brief, what current steps toward eco-responsibility are you taking?
There are five key steps:

1. Developing Cosm’Ethic formulas: Complete absence of synthetic preservatives (i.e., parabens, phenoxyethanol, etc.), but inclusion of preservatives that are acceptable in foods and that have been approved by the Ecocert organic label. In addition, formulas that contain 0% phthalates and mineral oils, and are not tested on animals. We also signed the PETA agreement.
2. The intelligent management of natural resources (water, energy, etc.): For example, we replaced light bulbs with LEDs and installed hot-air pumps.
3. Use of responsible materials and reduction/sorting of waste: Specifically, our brochures are printed on paper derived from sustainable forests (PEFC/FSC); and paper, cardboard boxes, plastic, glass and batteries are sorted, among other practices.
4. Reducing the volumes of paper, cardboard and plastic used: For instance, packages are printed on both sides, with, for example, instructions for use. In addition, up to 40% less plastic is used in capsules, pumps and jars; and 150 kg of plastic was saved thanks to Vinexpert samples or “banderolage.”
5. Transportation considerations: We have reduced the volume of the products carried, thus reducing the emission of CO₂ by 20%.