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Testing in Cosmetic Valley
By: Elian Lati, Pascal Svinareff, Marc Feuilloley and Patrick Beau
Posted: February 19, 2010
page 4 of 4
How might these advances be used to enable new product claims?
The cosmetics industry is constantly evolving with more innovative, very targeted and technical products. This impact is positive for our laboratory, since our R&D department stays attuned to the market and is involved in different research projects such as the ECODERM and EPACA competitive clusters of Cosmetic Valley. The state-labeled EPACA project is focused on acquiring more knowledge about aging in skin. With the ECODERM project, the goal is to develop an ultrasound imaging platform for skin tissue imaging. Research projects such as these should bring a fresh look at well-known claims such as antiaging or anti-cellulite.
What do you see on the horizon for new claims substantiation methods?
I see original techniques or measurement using new parameters. Marketing is “thirsting” for new approaches, but always with extremely serious methodologies. Creativity must go hand-in-hand with rigor.