Chemsil Silicones Inc. has added a search function to its Web site that allows visitors to search for its equivalent to another company's silicone ingredients.
The company's patent-pending Search for a Chemsil Equivalent feature is located at the top of every page. According to the company, the search function was designed with the personal care formulator in mind. To use the function, visitors enter either a supplier's tradename or a product’s INCI name in the search field. The visitor then selects "Find Your Chemsil Equivalent," and results are populated.