Coty Inc. announced the creation of a new global business unit, Coty Beauty, which will combine the mass businesses of the Americas, Europe and Asia. The division will be led by Hans Joachim Honigfort, former president of Coty Beauty Europe. Under Honigfort’s leadership, Coty Beauty will, according to the company, further strengthen the portfolio’s existing success while performing towards global dimension and creating new opportunities in Asia.
In 2006, Coty followed a similar business model with the unveiling of Coty Prestige, a division specifically created to manage Coty’s premium brands.
The Coty Beauty brand portfolio includes: adidas, Aspen, Astor, Baby Phat, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Nautica, Phat Farm, Pierre Cardin, Rimmel, Shania Twain, Stetson and Vanilla Fields.