Rohm and Haas has named a single US distributor for its North American architectural and functional coatings business. Chemcentral will represent the company in the United States for the distribution of emulsion products while continuing to be the US representative for Rohm and Haas's Paraloid product line.
"We are pleased to broaden our 10-year plus relationship with Chemcentral. We're excited about the opportunities a singular alliance offers Rohm and Haas with respect to new market opportunities, new product introductions, and long-term growth," said James Swanson, vice president and general manager of architectural and functional coatings North America.
The move reportedly represents a renewed strategy for long-term growth in the distribution channel in cooperation with a strategic partner to achieve growth.