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Shiseido Develops Chinese Market

Posted: September 25, 2006
Shiseido has announced the creation of a skin care brand exclusively for the Chinese market. Urara will include 13 skin care products consisting mostly of antiaging and brightening products. According to the company, the skin care brand has been created to be sold in areas of China where there are no department stores currently selling Shiseido products. The line is set to launch in October.