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Alberto Culver has purchased Noxzema from Procter & Gamble (P&G). The acquisition reportedly is an effort by Alberto to strengthen its skin care portfolio, which currently includes the St. Ives brand.
As part of the deal, Albero will operate Noxzema’s business in the United States, Canada and select regions of Latin America, while P&G will continue to operate the shaving care, deodorant and body care businesses under the Noxzema brand in portions of Western Europe.
The financial details were not disclosed. Skincare represents less than a third of Alberto Culver’s business activities, and the addition of Noxzema could mean a renewal for the brand, which is primarily targeted at young adults. The transaction is subject to all normal closing conditions and regulatory approvals.