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Aveda has made changes in its Australasian subsidiary.The company acquired the distribution and Aveda Experience Centre assets of Aroma Science Pty, Ltd., which introduced the brand to Australia and New Zealand in 1993.
According to the company, its business in Australia has experienced high double-digit growth in with 160 salons, spas, retail experience centers and the Aveda Institute Melbourne. Darren Potter has been named brand general manager of Aveda Australasia. Potter previously served as general manager of national sales and education for Aveda UK