Elizabeth Arden, Inc. attributed their recent second quarter sales increase to new products. According to the company, the launch of the PREVAGE skin care line, the fantasy Britney Spears fragrance—which ranked among the top three new fragrance launches in U.S. department stores—and the new Elizabeth Arden fragrance 5th Avenue after five drove the growth. Net sales increased 8.2% for the second fiscal quarter ending
Net sales advanced 7.1% to $346.0 million for the three months, up from $323.0 million in the second quarter of the prior fiscal year.
E. Scott Beattie, chairman and Elizabeth Arden, Inc., CEO commented, "We continue to be very excited about PREVAGE, the breakthrough antiaging treatment. PREVAGE began appearing on counters at department stores largely in December and quickly became the number one selling skin care product in its category for the month. Sales activity accelerated in January, which is evidence that our advertising campaign is resonating well with consumers, and we intend to intensify our advertising efforts to increase awareness.”
Beattie added, PREVAGE recently launched at Harrods in the as the exclusive European retailer and is on schedule to launch in other international accounts in the spring.
"As we look forward to the second half of the fiscal year, we are enthusiastic about the Daytona 500 fragrance launch in the U.S, the roll-out internationally of fantasy and PREVAGE and the introduction of the Britney Spears fragrance curious In Control. Finally, our business strategy in
Company representatives also noted that it recently added two key executives to its international operations. Smith Chih-Hsin Chen, president of Elizabeth Arden Greater China, joins the company with extensive beauty sales and marketing experience and was previously a senior executive at Avon Products Inc., where he spent 20 years in various sales and operations positions in , and the . Chen will be responsible for all of the sales, marketing and operational activities in the greater region. Tamara Minick-Scokalo, senior vice president,