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Elizabeth Arden, Inc. Announces Second Quarter Up, PREVAGE Leads the Gravy Train
Posted: February 16, 2006
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E. Scott Beattie, chairman and Elizabeth Arden, Inc., CEO commented, "We continue to be very excited about PREVAGE, the breakthrough antiaging treatment. PREVAGE began appearing on counters at department stores largely in December and quickly became the number one selling skin care product in its category for the month. Sales activity accelerated in January, which is evidence that our advertising campaign is resonating well with consumers, and we intend to intensify our advertising efforts to increase awareness.”