Spanish Men Cosmetics Award Recognizes Beiersdorf Product
Feb 9, 2006 | Contact Author | By: Rachel Chapman
Beiersdorf’s Nivea Sun Moisturizing Mousse SPF 20 was recently awarded first prize in the men’s cosmetics category by the Spanish magazine Man. The jury of eleven journalists and opinion leaders named the product the "Most Innovative Male Sun Product" of all sun care brands in the Spanish market. In Spain, the product was launched in January 2004. As yet, the sun category has traditionally been considered as feminine one, but the award clearly reveals the potential of sun care in the men’s market, says the company.