Shiseido Looks for Streamlining, Consolidation with New Head Office Location

Jul 17, 2013 | Contact Author | By: Abby Penning
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Title: Shiseido Looks for Streamlining, Consolidation with New Head Office Location
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Shiseido announced it is opening a new head office building, the Shiseido Ginza Building, at the address 7-5-5 Ginza, Chuo-ku, Tokyo, on Oct. 2, 2013. The new building is being constructed at the site of the former head office (built in 1966), and has 10 floors above ground, with two floors underground. The building mainly houses Shiseido’s offices, but also includes a multi-purpose hall along with commercial space.

With the completion of the Shiseido Ginza Building, Shiseido’s offices, which are currently dispersed throughout various areas in Tokyo, is scheduled to be consolidated and streamlined into this new building for the purpose of enhancing company productivity.

Shiseido aims to become “a global player representing Asia with its origins in Japan,” and as part of these efforts, the Shiseido Ginza Building is positioned as Shiseido’s hub for new value creation by consolidating the related departments at the company’s birthplace with its origin of beauty and wellness. Thus, the company aims to promote the creation of new values that look toward the future, and further build brand equity.

In the new building, workspaces will be located on floors 6 through 10, and the building also includes a multi-purpose hall, the Shiseido Hanatsubaki Hall; a beauty facility, the Shiseido Life Quality Beauty Center, which provides makeup advice to people with serious skin concerns; a French restaurant, L’Osier; and various tenants.

Furthermore, the new head office has been constructed to be environmentally friendly, with greenery on the rooftops and the use of highly eco-friendly materials and equipment, cutting  CO2 emissions by approximately 30% in comparison to the old building.

With the opening of the Shiseido Ginza Building, Shiseido’s office functions (including those of its subsidiaries) that are currently dispersed throughout Tokyo are scheduled to be consolidated into its three head office buildings—the Shiseido Ginza Building, Shiodome Office and Shiodome FS Building. With these changes, the company plans to redistribute its departments and close some facilities. Starting from the beginning of October 2013, the Shiseido Ginza Building is scheduled to house the Shiseido advertising creation department, corporate culture department and the company’s subsidiary Shiseido Parlour Co., Ltd. In fall 2014, the Shiseido Gotanda Building (located in Nishigotanda, Shinagawa-ku) is scheduled to close. The offices and facilities currently housed in the Gotanda Building, including the Shiseido Beauty Creation Research Center, will move to Shiodome FS Building (located at Higashi Shinbashi, Minato-ku). The successive restructuring of these offices is to be completed by fall 2014, thereby reducing the company’s overall office space currently dispersed throughout Tokyo by approximately 10%. Moreover, the company aims to improve its office rent balance, by increasing its rent income from external tenants.