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Coty Partners With Surgeon to Enter Cosmeceuticals
Posted: June 9, 2008
Coty Prestige, a division of Coty Inc., has collaborated with a plastic surgeon and skin care expert to deliver its latest launch to the cosmeceutical market.The company introduced Home Skin Lab by Dr Pastorek Institute, a skin care concept targeting women with diverse skin problems and aims to support cell renewal cycle.
Norman Pastorek, MD, a New York-based facial plastic surgeon, and his wife Janice, a skin care expert and noted skin care author and lecturer, inspired the brand.The line include five subsets: Ageless, Wrinkl?ess, Firmness, Brightness and Pureness. Each subset consists in a 28-day treatment, including three skin care products and an e-coaching program that will help customers enhance their skin beauty through nutrition, daily life balancing skills and wellness exercises.
According to the company, the line gives it the opportunity to not only enter the cosmeceutical market but also to grow its position in the skin care market in general. The line will launched simultaneously in the United States and Europe in September 2008. In Europe, Home Skin lab will be launched in France, Spain, Italy, Portugal, Greece and Eastern Europe exclusively at Sephora, and in Germany, Austria and in the Netherlands at Douglas. In the United States, the brand will be launched on the Home Shopping Network. Following the Europe and US launches, Home Skin Lab expansion will continue into Asia and the rest of the world with exclusive partnerships. For more information, visit www.coty.com.